ACG Business Case for Nokia NSP Article
ACG Research compared the revenue generated by bandwidth calendaring and bandwidth on-demand services using NSP with that generated by the present mode of operations (PMO). It found that NSP generated eight to nine times more revenue than the PMO approach. On-demand services can be profitably priced 29 percent lower when using NSP than when offered under the PMO. This is a major spur to service take-up rates. NSP-based services have a five-week service creation time compared to 12 weeks for the PMO. This gives NSP services a prime-mover advantage that is critical to market success. Use of SDN principles and standards and multilayer management capabilities by NSP make it low cost and simple to deploy and operate. A return on investment (ROI) study for the on-demand revenue examples found a four-month payback and 400 percent ROI.