Retail is undergoing a rapid transformation, and retailers need to compete beyond simply offering the lowest price. By adopting a private or hybrid cloud enabled with software-defined networking and open cloud-based communications, retailers can design an exciting customer experience across all channels. This true omnichannel experience includes both physical and digital channels, which allows customers to transition seamlessly between these channels at any time. Moreover, by harnessing big data, retailers can personalize offers and messages to customers when they are most likely to be receptive to them. Now is the time to undergo a retail transformation.